As a result, the company took several steps to grow its product line by targeting specific market segments, which resulted in unique premium-priced cars such as SUVs, convertibles, roadsters, and less expensive compact cars, the 1 Series.
For example, the word accomplishment is first shown on a picture of a woman winning a beauty pageant, then an astronaut walking on the moon, and finally a young child tying his sneaker.
The X3 also hit home with its smaller, less expensive SUV design. The aim is to link its international size with close relationships in each of the countries in which it operates.
Print ads showed the same picture three times with a different interpretation in each. These consumers needed a bigger car for their active lifestyles and growing families, so BMW created a high-performance luxury SUV. The bank now distributes nationwide pet insurance to its depositors through its HSBC Insurance agency.
The 1 Series reached this group with its lower price point, sporty design, and aspiration to own a luxury brand. Why or why not? The company nurtures these loyal consumers and continues to research, innovate, and reach out to specific segment groups year after year.
These sponsorships also allow the company to learn from different people and cultures around the world. It found a little-known product area growing at percent a year: In addition, BMW redesigned its 3, 5, and 7 Series cars, making them unique in appearance yet remaining exceptional in performance.
BMW owners are very loyal to the brand, and enthusiasts host an annual Bimmerfest each year to celebrate their cars. BMW refers to its SUVs as sport activity vehicles in order to appeal even more to these active consumers.
These enhancements were created to add comfort and luxury and attract consumers away from competitors like Jaguar and Mercedes. Recently, however, a New York Times reporter revealed that the logo, which features the letters BMW at the top of the outer ring and a blue-and-white checkered HSBC also targets consumer niches with unique products and services.
The cars, which came in a 3, 5, or 7 Series, were basically the same design in three different sizes.
In order to connect with different people and communities, HSBC sponsors more than cultural and sporting events with a special focus on helping the youth, growing education, and embracing communities. Research showed that they cared less about the bragging rights of the BMW brand and instead desired a variety of design, size, price, and style choices.
During that time, U. For example, an old classic car appeared three times with the words, freedom, status symbol, and polluter.View Homework Help - Case Study - BMW from MANAGEMENT me 3 at Tenaga National University, Bandar Muadzam Shah. MARKETING MANAGEMENT GROUP ASSIGNMENT 2 CASE STUDY MARKETING EXCELLENCE BMW Merketing80%(5).
Case study on BMW cars (marketing excellence) BMW is the ultimate driving machine. Manufactured by the German company, Bayerische Motoren Werke AG, BMW stands for both performance and luxury. The case study “BMW of North America: Dream It. Build It. Drive It.” prepared in for the Thunderbird School of Management addresses the challenges the company faced when forced to completely alter the production system while taking into account the.
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Select any of the popular topics below to narrow your search. Case Study: How a New, Low-Cost Offline Channel Generated Surprisingly Stellar Results for Samsung. by Kimberly Smith. In this dissertation, BMW is chosen as a case study considering its strong and famous brand in the automotive industry.
It manages to survive and to be surviving the recession period, and even increase the sales of product nowadays. This case highlights the birth of BMW Group in the United Kingdom (UK) along with the key issues faced by the company, its marketing strategies, core competencies, industry competition and brand positioning of BMW.Download