Digital marketing and ecommerce both will affect its growth and profits. But the move towards social media is potentially dangerous as the idea of sharing information and belonging to a virtual community may be at odds with the individualism and rebelliousness of the Nike brand.
Operating overhead expenses for and were higher than 7 Billion for Nike. In fact, one of every two basketball shoes in the U. It can exploit both ecommerce and physical retail channels for international expansion. The brand can grow faster by acquiring related businesses.
We may also choose a catch-up strategy and mimic what is working well for other companies in the industry. For example, a Facebook user who wants to know more about the latest basketball shoes or game can turn to Nike Basketball Facebook page. Almost every year after Nike launched its air cushioning technology, it released new versions of Air Max.
We want to make summaries of their findings public; Adopting U. Nike puts innovation at the heart of all its efforts. To manage the competitive pressure Nike will have to retain its focus on product quality, innovation and supply chain management.
In the fiscal yearthe brand achieved record growth in revenues and earnings per share despite continuing foreign currency headwinds.
We received much bad publicity as well as experienced a decrease in sales as a result of poor labor policies and lack of policies Nike marketing analysis abroad. The company was actually selling just a small electronic chip that had to be inserted in the shoe preferably a special one, but even a regular shoe would do and a wireless connection device that had to be plugged to an iPod.
Peter Lynch Chart of NKE The Business Nike, along with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services. In both andthe detrimental effect of fluctuation in foreign currency was felt by Nike.
Total number of Nike brand factory stores is now and that of brand in line stores is It also markets products designed for children, along with other recreational uses, including cricket, lacrosse, walking, and wrestling.
In this business case, Nike has a marketing mix that involves athletic products. It also gives endless chances for customer segmentation and product differentiation, the pillars of any marketing strategy.
The company maintains separate Twitter accounts for each of its subsidiary brands e. Safety issues at certain locations are also an issue. Increased competitive pressure — The competitive pressure over Nike has also kept increasing requiring higher investments in marketing as well as operations.
InNike created a Facebook account. International expansion — International expansion can also be great for faster growth. Rising competition in the spots shoe and apparel market has caused an increase in the marketing related expenses of Nike.Nike’s management analyzes its internal environment and makes decisions based on that analysis.
Because of Nike’s marketing research, the company has decided to revamp its apparel division to be more fashion savvy. As a result of product and pricing research, Nike has decided to continue to focus on the high end market while increasing its. Nike Brand Analysis. Print Reference this.
Disclaimer: I conducted a SWOT analysis on the Nike Brand. Marketing Essay Writing Service Free Essays More Marketing Essays Examples of Our Work Marketing Dissertation Examples. Essays; We can help with your essay Find out more. InNike created a Youtube series to complement its marketing campaigns.
Nike’s original Youtube series, Margot vs Lily (Nike).
Margot vs Lily centres around two sisters, and it features Nike merchandise like shoes, workout gear, and Nike+ technology. Nike is one of the pioneers in marketing and the marketing mix of Nike is one of the strongest. It has established its hold in face of major competitors. Nike offers a wide range of shoe, apparel and equipment products, all of which are currently its top-selling product categories.
With respect to this the report contains comprehensive marketing plan components including company analysis (Nike’s current and future status), situation or market analysis and competitors. Constant innovation has been the byword for Nike's success. This case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand.Download